The answer to the crossword clue "income source for Meta" is ADVERTISING. Meta, formerly known as Facebook, generates most of its revenue from advertising. In 2022, Meta's advertising revenue was $113.6 billion, which accounted for 97% of the company's total revenue.
Meta sells advertising space on its social media platforms, such as Facebook, Instagram, and WhatsApp. Advertisers can target their ads to specific demographics, interests, and behaviors. This allows advertisers to reach their target audience more effectively.
Meta's advertising revenue is growing rapidly. In 2022, the company's advertising revenue grew by 20% year-over-year. This growth is being driven by the increasing popularity of Meta's social media platforms and the growing demand for digital advertising.
However, Meta's advertising revenue is facing some challenges. The company is facing increasing competition from other tech giants, such as Google and Amazon. Meta is also facing regulatory scrutiny in the United States and Europe. These challenges could impact Meta's advertising revenue in the future.
Overall, advertising is the main source of income for Meta. The company is facing some challenges, but it is still the dominant player in the digital advertising market.
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